The New Fit

How To Own Your Fitness Journey in Your 40s, 50s, and Beyond

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Pub Date Jan 07 2025 | Archive Date Dec 13 2024
IPG | Triumph | Triumph Books

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Description

Break through the plateau and curate a meaningful, impactful fitness experience with this science-based approach to exercise and wellness over the age of 40.

After 40, the average person loses 7% of lean muscle mass each decade, and performance can drop by up to 5% per year. No matter how much you love your movement practice—whether it's running, pilates, or spin classes—your body isn't responding like it used to in your 20s and 30s; you aren’t getting leaner, faster or stronger. 

You are not alone. The truth is that as we age, we have different needs from our fitness practice, and fitness after 40 is anything but a one-size-fits-all proposition. It’s about learning to curate the right plan for you based on individual factors and normative data.

In The New Fit, fitness coach and former professional athlete Aaron Leventhal offers a clear path forward built on the concepts of connection, education, and progression. Leventhal breaks down popular myths from modern consumer fitness programs, while teaching the science, the reason, the “why” behind exercise.

Based on best practices developed over more than 20 years in the fitness industry and anchored in the latest research on exercise and longevity, this timely book empowers readers of any age to take charge of their own wellness journey, discover their optimal program, and continue to make the adjustments needed to see results into the future.
Break through the plateau and curate a meaningful, impactful fitness experience with this science-based approach to exercise and wellness over the age of 40.

After 40, the average person loses 7% of...

Marketing Plan

  • · Prepublication online buzz campaign
  • · Blogger and influencer outreach campaign
  • · Digital review copies available via Edelweiss
  • · Ebook spotlights and promotions
  • · Publisher website spotlights
  • · Social media spotlights and paid advertising
  • · Advertising in trades and health and fitness/ aging and longevity publications
  • · Available for book signings in author's home market of the Twin Cities metro area
  • · Goodreads campaign
  • · Promotions in conjunction with the holiday season and new year resolution goals and on sale date including social media advertising and outreach to key health and fitness influencers


  • · Prepublication online buzz campaign
  • · Blogger and influencer outreach campaign
  • · Digital review copies available via Edelweiss
  • · Ebook spotlights and promotions
  • · Publisher website spotlights
  • ...

Available Editions

EDITION Hardcover
ISBN 9781637276495
PRICE $28.00 (USD)
PAGES 256

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